What Is Apparel Merchandising?

It is the practice performed by Apparel Merchandisers leading to the sale of an exporter’s apparels to a customer. In general, the merchandiser is the link between the exporter and the oversees customer. How that link is developed leading to a potential lead or sale is called Merchandising.

Merchandising is not as simple as it sounds. The merchandising department is responsible for the collection of orders, understanding the requirements of that order and finally delivering the order meeting the standards proclaimed by the buyer. Apparel merchandisers are very valuable departments, these departments are the media through which wholesale manufacturers and buyers do business.

Apparel merchandising needs to be performed by professional merchandisers who understand the quality and cost of fabrics, trims and accessories. Thus, is able to source apparels based on buyer requirements.